Demystifying is a series of short animation videos focusing on the intersection of technology and education, targeted at guardians of young children. The series is a component of World of Us, a project by Tales of Us, a Berlin-based non-profit multimedia organization.
The aim of the project was to make complex digital concepts accessible and comprehensible to a general audience. The series drew inspiration from established explanatory channels like Kurzgesagt and Vox, known for their ability to simplify and clarify complex topics.
The client outlined the thematic scope of the series, and identified the target audience as well as specific topics for some episodes. Based on that, I took charge for the entire production process, from creating the graphic identity, to research, scriptwriting and storyboarding, animatics creation, and the final stages of illustration and animation of each episode.